– Help Hot Yoga Club identify their core audience through market research
– Develop an identity that speaks to that core market
– Plan and build a conversion focused website
– Full MindBody (class manager) Integration
We worked closely with Hot Yoga club’s comms team to produce an identity that embodies a feeling of high energy, sense heightening fun.
We wanted to give people the best insight possible as to what they could expect when they walked in for the first time.
We consulted heavily to establish the brand architecture of Senseco’s products and sub-brands such as F.A.I.T.H. Guarantee and the ECO/ECO+ system.
With ECO and ECO+ we worked with Senseco to refine the service and solidify the differences between the two tiers. We then helped them produce a sales pitch and marketing plan to help secure major investment.