To streamline Harlands’ value proposition and help create a succinct brand story that could be marketed both in the UK and across mainland Europe.
A Unique, Brand-led UX
Not only is the on-page content fully multi-lingual, we also ensured that all meta descriptions and also URL extensions were adapted for each language to give Harlands the best Google ranking opportunities in each country. This has no doubt helped Harlands to extend its reach deeper into Europe. As the website is a multi-site, there are separate CMS areas for each language. This enables, for example, a French admin-user to make required changes that will not affect the content in any other language.
Multi Channel Marketing
We are in regular contact with the Harlands team, collaborating on new marketing ideas, creating new physical and digital collateral and being a major supporter of their continued growth.