Brand Story Development
We collaborated with the in-house communication team to develop a narrative that reinforced the brands ideals of:
– A passion for craft.
– Gender-neutral products.
– Reviving a lost British icon.
– Iconic and innovative hardware.
– Signature detailing.
– Authority on leather quality.
– London-centric Style.
We helped to Develop, and originated the visual presence of The Gladstonian Journal – an Influencer programme comprising eight specially selected opinion-formers from media, fashion, styling and travel that exists to create word-of-mouth movement for the brand as well as improving website recognition and SEO.