Helping a luxury bag maker
go from Mayfair to the world

Gladstone London fuses contemporary aesthetic and functionality with classic British early 20th Century design. Running out of a small boutique on Mayfair, their products are handcrafted in Lake Como, Italy, to a level of quality only matched by the most renowned super brands. In 2016 they were regarded as a fashion label to watch by several major fashion and lifestyle magazines.

The Job

Gladstone was already a well established challenger brand amongst ‘those in the know’. They were operating successfully out of their own Mayfair boutique and had a concession within Harvey Nicholls in Knightsbridge.

The time had come to service the rest of world. Our role was to enhance the label’s brand story onto the web whilst creating an online buying experience that was appealing to the products discerning audience.

Brand Story Development

We collaborated with the in-house communication team to develop a narrative that reinforced the brands ideals of:

– A passion for craft.
– Gender-neutral products.
– Reviving a lost British icon.
– Iconic and innovative hardware.
– Signature detailing.
– Authority on leather quality.
– London-centric Style.

Online Store and Content Management
WordPress – WooCommerce

High quality, bespoke buying experience. Working with WooCommerce we customised the UX of the buying journey to include unique product page design and the customised checkout process.

Product grouping & relationship mapping  for improved conversions (upsell / cross-sell)

Responsive design for beautiful mobile journey.